What is the DASH?  The DASH is a bi-annual bridal dress clearance sale designed to afford brides the opportunity to purchase a wedding gown at tremendous savings. The inventory consists of wedding gowns that have been discontinued by the manufacturer for one reason or another. Sometimes it’s to make room for new trends in the marketplace, and other times production of the gown may be cost prohibitive, or there was just a general lack of sales. In any case, there is only one piece of a gown in a particular color, style, and size which limits its ability to be sold, thus the reduced price on the gown.